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Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research

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R&S Review August 2013

by admin · May 22, 2014

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Volume 1, issue 2 (August 2013)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

THEORETICAL DEVELOPMENTS
What kind of new branding in Administration is necessary to apply in European public and non-profit sectors? A particular reference to Eastern European countries
A Guogis

ORIGINAL ARTICLES
Corporate social responsibility for the PSI 20 Portuguese companies
PO Fernandes, AP Monte, SC Afonso

Fostering public attendance within territorial marketing aiming image strategy improvement in the Romanian city of Cluj-Napoca
A Tiganas

Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands
M Trías-Vilar, MA García-Sastre

Enterprises ecologization as a priority development of management processes on the modern age of economical development
O Slozko, V Kovach

CASE REPORT
Logo as a visiting card of a theatre. A case study of Polish theatres
J Hernik

RESEARCH NOTES
On a model of enterprise architecture for public institutions in Romania
C Bologa, JL Vázquez, G Faur, P Bresfelean, N Ghisoiu

On the planning of the socio-economic development of the Municipality of Tvarditsa (Bulgaria)
G Zheliazkov, D Ivanova, I Georgiev

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